Robert Tuchman: Web sites, An Absolute Must.
The 1990s are over. No longer do we exchange 800 numbers-now, only URLs. URLs are the 800 numbers of the 1900s. Your customers are, right now, communicating and connecting in ways that you could not possibly have imagined a few years ago. And, as a professional in any field, if you want to sell to your customers, you have to first do your research and find out what they are doing.
Do Research
Listen and learn all that you can about what is going on not only for your customers, but also for your competitors.
- Make connections with your prospects and customers, both in person and online.
- Tap into your customers’ world of Blackberries, iPods and any other realms that seem appropriate.
- Check out Facebook, Twitter, MySpace, Linked In and other virtual networking sites.
- If you don’t already have one, make a profile on these sites, but be conscientious of the information you display and the person you portray. Your profile can facilitate thousands of connections and thus potential business opportunities.
By doing your research, you can identify powerful new ways to launch and promote your business and to target its message.
A Web site is an Absolute Must
After finishing your research and carefully crafting a message you need to build a Web site for your company, because you won’t be taken seriously without one. Today’s amazing capacity for communication makes extraordinary new things possible for you and your business. If you concept is solid, your timing is right, and your commitment to your core idea is unshakeable, you can make big things happen with your website, and make them happen quickly.
Your Web site must display the concept of who you are to the external world-and it has to compel them to come inside.
- Hire a young, driven web designer to create your site. Give them a clear sense of the image and feel you want for your site.
- Your site should emphasize the fact that you can offer better services than some of your competitors and you’ll know this from having done your research.
- Keep the site updated and always look for ways to improve it. A well-done Web site can make your five-cent lemonade stand look like Country Time.
- Once your website is established, and the concept solidified, make sure that your site is ranked at the top of the search engines of Google and Yahoo. Your site should contain Search Engine Optimization (SEO) - friendly text that you can link with buying strategies that will help your site’s ranking.
- Remember those networking sites where you created a profile - now you can set up a system of link-backs to further promote your company’s Web site.
Finally, know that your future customer base will include a younger generation who finds it in their second nature to use the Internet and e-mail. It is essential that you understand that their first instinct is to e-mail, rather than meet in person or talk on the phone. Make an effort to reach them via the medium they are most comfortable with-as they are, in fact, your future customers.
Communication and the Internet are so sufficiently advanced that it seems to be nearly indistinguishable from magic. But do not be weary. The transport of word, of mail, of human voice, and of shining image-in this century, as in last, our greatest accomplishments still have the sole aim of bringing individuals together in community. The Internet is the means to bring people, communities, and corporations together now.
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Our guest blogger, Robert Tuchman, is the Founder of TSE Sports & Entertainment, a company he started out of his one-bedroom apartment in Manhattan at the age of 25. TSE has gone on to appear on Inc. 500’s list of America’s Fastest Growing Privately Owned Companies. Tuchman now serves as President of Premiere Corporate Events, a division of Premiere Global Sports. A review of Tuchman’s new book: Young Guns: The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking Out on Your Own, will be on Life Before Noon in late summer.
Category Leadership, Millennials, Miscellaneous, Networking, Post-grad Alternatives, Social Media, Technology, The Working World | Tags: Premiere Corporate Events,Premiere Global Sports,Robert Tuchman,TSE Sports and Entertainment,Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own
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